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OnePlus to Unveil New Logo on March 18; Here’s What It Looks Like

OnePlus has unveiled its refreshed visual identity, including an updated logo, which is that the most vital change to the OnePlus brand since the corporate was founded in December 2013. the corporate said that it aims to form the OnePlus brand more easily identifiable and versatile.

The logo introduces a replacement curvilinear “1” which the corporate says is simpler to read while adjusting the load of the logotype for better overall balance. The “+” within the surrounding box has also been enlarged and is now more prominent, during a nod to the OnePlus community, which has played a key role within the company’s ongoing success, adds OnePlus.

The visual identity is amid a fresh color palette that centers on OnePlus’s iconic red, followed by an updated secondary palette of cyan, green, magenta, indigo, and yellow. a replacement font also improves legibility and is simpler on the eyes, consistent with OnePlus.

“A joint team of OnePlus in-house creatives and an external agency collaborated over nearly seven months to bring the refreshed brand identity to life,” said the corporate. “The goal was to unify all interaction with OnePlus, not just communications, but also the experience of using OnePlus’ products and services across all touchpoints,” it added.

Commenting on the new change, Mats Hakansson, global creative director of OnePlus, said:

OnePlus is not changing who we are, but reinforcing what we stand for — the true spirit of Never Settle. We always design for our users. We feel that these changes maintain the iconic elements of our brand that are beloved by our staff and our community while injecting both excitement and balance into our visual identity.

No detail is too small. By starting from thousands of user data points, the team arrived at a new holistic visual language inspired by OnePlus’ burdenless philosophy. OnePlus has grown a lot from an idea to a major smartphone player. Introducing a fresh new look is just one example of how we continue to bring our ‘Never Settle’ mantra to life.

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